hi, Im ana
Visual Designer

hi, Im ana
Visual Designer

hi, Im ana
Visual Designer

with over 6 years of experience in B2C & B2B SaaS marketing, specializing in digital design, visual identity, and design systems

with over 6 years of experience in B2C & B2B SaaS marketing, specializing in digital design, visual identity, and design systems

with over 6 years of experience in B2C & B2B SaaS marketing, specializing in digital design, visual identity, and design systems

select projects

Take a closer look at the curated list of recent projects.

Take a closer look at the curated list of recent projects.

About me

About me

Welcome to my playground. Thanks for coming :)

/web design

/visual identity

/campaign assets

/design opS

I’m a Toronto-based Visual Designer with 6+ years of experience creating digital experiences across B2C and B2B SaaS and strong foundation in marketing and an understanding of the business goals behind the work.

I combine visual craft with strategic thinking to create experiences that are not only compelling, but effective, which helps brands communicate clearly, stay consistent, and connect with the people they’re trying to reach.

When I’m not designing, I usually spend time with my family at local farms, touch greenery, play video games, or try out new recipes.

  • in a line for a tractor ride

  • fav lime cake

  • tasting real fruits in BRazil

  • noticing a donkey

  • greenery in Niagra

  • kaya the gamer

testimonials

what people say

"Ana stands out to me as a steady and focused leader in her domain expertise. She doesn't gatekeep her knowledge and freely shares tips and tricks that will improve cross-functional team operations, including recording and sending educational videos to further help explain her thinking, especially if it's nuanced.

She's a clear communicator with a commitment to excellence, using the tools she has at her disposal to support her teammates when needed."

Monique Elliot

Content Marketing Writer

apr 2026

"Ana is the type of person you can hand any project to; know it will be handled well, thoughtfully scoped, carefully executed, and delivered at the highest standard. ✨."

KAtie Flood

Director, Brand & Comms

Sep 2026

"A huge thank you to Ana for her tireless work and support in improving our current marketing setup.

Whether it's designing beautiful new email templates, figuring out technical solutions on the website or replacing the dozens of forms, Ana's work has made it possible for us to move things forward at a rapid rate.

Appreciate you and everything you do!"

Alex Taylor

Director, Marketing Operations

Mar 2023

"The quality of your work has set a high standard for what excellence means for execution, collaboration and iteration on this team and as a designer."

CAROLYN LAIHOW

Senior Manager, Graphic Design

apr 2026

"Ana actively listens, synthesizes, and applies feedback in a way that strengthens the final outcome rather than diluting the design intent… She brings structure to her work by clearly outlining scope, milestones, and dependencies, which helps keep cross-functional teams aligned."

Tom Olszewski

Senior Director, Growth

apr 2026

"Ana is creative, resourceful and diligent! She led and facilitated Achieve Potential Inc. rebranding initiatives, and WOW. The project was completed on-time, on-budget and exceeded our expectations. To accomplish this, Ana collaborated with key stakeholders to ensure the company leaders' vision was incorporated into both our new logo and website. I LOVE the look and feel of our brand. Thanks Ana."

Andrea Wilson

Senior Director, Growth

Jan 2021

"Ana stands out to me as a steady and focused leader in her domain expertise. She doesn't gatekeep her knowledge and freely shares tips and tricks that will improve cross-functional team operations, including recording and sending educational videos to further help explain her thinking, especially if it's nuanced.

She's a clear communicator with a commitment to excellence, using the tools she has at her disposal to support her teammates when needed."

Monique Elliot

Content Marketing Writer

apr 2026

"Ana actively listens, synthesizes, and applies feedback in a way that strengthens the final outcome rather than diluting the design intent… She brings structure to her work by clearly outlining scope, milestones, and dependencies, which helps keep cross-functional teams aligned."

Tom Olszewski

Senior Director, Growth

apr 2026

"The quality of your work has set a high standard for what excellence means for execution, collaboration and iteration on this team and as a designer."

CAROLYN LAIHOW

Senior Manager, Graphic Design

apr 2026

"A huge thank you to Ana for her tireless work and support in improving our current marketing setup.

Whether it's designing beautiful new email templates, figuring out technical solutions on the website or replacing the dozens of forms, Ana's work has made it possible for us to move things forward at a rapid rate.

Appreciate you and everything you do!"

Alex Taylor

Director, Marketing Operations

Mar 2023

"Ana is the type of person you can hand any project to; know it will be handled well, thoughtfully scoped, carefully executed, and delivered at the highest standard. ✨."

KAtie Flood

Director, Brand & Comms

Sep 2026

"Ana is creative, resourceful and diligent! She led and facilitated Achieve Potential Inc. rebranding initiatives, and WOW. The project was completed on-time, on-budget and exceeded our expectations. To accomplish this, Ana collaborated with key stakeholders to ensure the company leaders' vision was incorporated into both our new logo and website. I LOVE the look and feel of our brand. Thanks Ana."

Andrea Wilson

Senior Director, Growth

Jan 2021

"Ana stands out to me as a steady and focused leader in her domain expertise. She doesn't gatekeep her knowledge and freely shares tips and tricks that will improve cross-functional team operations, including recording and sending educational videos to further help explain her thinking, especially if it's nuanced.

She's a clear communicator with a commitment to excellence, using the tools she has at her disposal to support her teammates when needed."

Monique Elliot

Content Marketing Writer

apr 2026

"A huge thank you to Ana for her tireless work and support in improving our current marketing setup.

Whether it's designing beautiful new email templates, figuring out technical solutions on the website or replacing the dozens of forms, Ana's work has made it possible for us to move things forward at a rapid rate.

Appreciate you and everything you do!"

Alex Taylor

Director, Marketing Operations

Mar 2023

"Ana actively listens, synthesizes, and applies feedback in a way that strengthens the final outcome rather than diluting the design intent… She brings structure to her work by clearly outlining scope, milestones, and dependencies, which helps keep cross-functional teams aligned."

Tom Olszewski

Senior Director, Growth

apr 2026

"Ana is the type of person you can hand any project to; know it will be handled well, thoughtfully scoped, carefully executed, and delivered at the highest standard. ✨."

KAtie Flood

Director, Brand & Comms

Sep 2026

"The quality of your work has set a high standard for what excellence means for execution, collaboration and iteration on this team and as a designer."

CAROLYN LAIHOW

Senior Manager, Graphic Design

apr 2026

"Ana is creative, resourceful and diligent! She led and facilitated Achieve Potential Inc. rebranding initiatives, and WOW. The project was completed on-time, on-budget and exceeded our expectations. To accomplish this, Ana collaborated with key stakeholders to ensure the company leaders' vision was incorporated into both our new logo and website. I LOVE the look and feel of our brand. Thanks Ana."

Andrea Wilson

Senior Director, Growth

Jan 2021

Contact Details

Contact Details

Reach out via the form, on LinkedIn, or copy my email to send a message via your preferred provider.

© 2026 Ana Froes. All rights reserved.