RFP ACADEMY REDESIGN

RFP ACADEMY REDESIGN

/visual Style Guide

/web design

/digital assets

/user experience

Project details

Project details

OVERVIEW

RFP Academy is an online education resource by Loopio created for proposal professionals. The project goal was to redesign the course to create a more engaging, intuitive learning experience and strengthen its identity post company-rebrand.

Challenge

With no budget for a specialized learning platform, the challenge was to redesign and rebuild RFP Academy in-house by migrating it from Unbounce to WordPress. WordPress did not provide core learning-platform features such as user accounts, progress tracking, or persistent course access. Working directly with a developer, I helped shape a custom solution that combined browser caching with unique URL parameters sent through the registration email. This allowed learners to close the website and return later without losing access to the unlocked course, creating a more seamless experience within the platform’s technical limitations. rjgohiuhreoge

Results

The launch reached 103.6% of its registration goal and generated approximately 2,650 page views, a 25.43% conversion rate, and $348.9K in pipeline within its first 30 days.

Credits

Swag & Social Media Assets

Carolyn Laihow

Web development

Sam Smyth

Contact Details

Contact Details

Reach out via the form, on LinkedIn, or copy my email to send a message via your preferred provider.

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