/visual Style Guide
/web design
/digital assets
/user experience
OVERVIEW
RFP Academy is an online education resource by Loopio created for proposal professionals. The project goal was to redesign the course to create a more engaging, intuitive learning experience and strengthen its identity post company-rebrand.
Challenge
With no budget for a specialized learning platform, the challenge was to redesign and rebuild RFP Academy in-house by migrating it from Unbounce to WordPress. WordPress did not provide core learning-platform features such as user accounts, progress tracking, or persistent course access. Working directly with a developer, I helped shape a custom solution that combined browser caching with unique URL parameters sent through the registration email. This allowed learners to close the website and return later without losing access to the unlocked course, creating a more seamless experience within the platform’s technical limitations. rjgohiuhreoge
Results
The launch reached 103.6% of its registration goal and generated approximately 2,650 page views, a 25.43% conversion rate, and $348.9K in pipeline within its first 30 days.







Credits
Swag & Social Media Assets
Carolyn Laihow
Web development
Sam Smyth
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