/Logo Design
/Visual Identity
/UX research
/Web Design
Overview
Achieve Potential is a personal and professional development company that helps people and teams grow. I redesigned the company’s brand identity and website to create a more professional, welcoming, and consistent presence. The project included stakeholder interviews, competitor research, logo design, visual identity, UX/UI design, responsive prototyping, and the application of the new brand across digital and print touchpoints.
Challenge
The existing logo and website no longer reflected Achieve Potential’s people-focused approach or the quality of its services. The brand needed to communicate growth, collaboration, and inclusion without relying on generic consulting imagery. The website also needed a clearer structure that would help different audiences understand the company’s services, find relevant information, and confidently take the next step.
Results
The new identity introduced a distinctive symbol inspired by growth, connection, and people coming together, supported by a brighter colour palette and a consistent visual system. The redesigned website organized Achieve Potential’s services into a clearer, more approachable experience and made key actions easier to find. Together, the brand and website created a cohesive presence that better represented the company’s values and strengthened its credibility with prospective clients.
