/web design
/campaign assets
/motion design
Overview
I designed the 2026 edition of Loopio’s annual Trends Report as an interactive digital experience that transformed complex industry research into an engaging, easy-to-understand narrative. As part of a five-year digital program, the experience used animated data visualizations to support thousands of sessions, downloads, leads, and year-over-year pipeline growth.
CHALLENGE
The challenge was to design a fresh, captivating experience for the 7th edition within a short timeline. To meet the deadline, we split the release into two phases. The teaser launched first as a conversion-focused landing page with a page-load animation, concise copy, and a straightforward download form. For the full launch, the team expanded the experience with more context and interactive chapter previews designed to build interest in the report and drive downloads.
Results
The Trends Report launch drove 2500 downloads and influenced $760,000 pipeline YTD.
Credits
Web Development
Sam Smyth